America Inside Out

About

National Geographic's series AMERICA INSIDE OUT follows Katie Couric as she travels to dozens of cities across North America — from Freemont, NE, to Montgomery, AL, to talk with hundreds of people to get an inside look at pressing social issues, including gender inequality, Muslims in America, political correctness, white working-class anxiety, the battle over Confederate monuments and statues and how technology is affecting our humanity.

Impact Goal

Picture Motion worked to amplify audiences to raise awareness, have meaningful discussions, and engage with issue-area experts around the 6 episodes.

Strategy

  • Wrote 6 “Fishbowl” discussion guides to enhance community screenings for each episode
  • Created 6 custom social media toolkits for each episode, for partners and supporters to help spread the word
  • Curated panels for each premiere screening to educate and empower audiences, working with partners to act as panelists, spread the word about events, and/or create event materials

Results

  • 59 community screenings in 18 states 
  • 6 premiere screenings and panels in NY, LA, DC, and Charlottesville with 2.4K+ attendees
  • 23 organizational partners collaborated on 4 impact initiatives and shared 128 social media posts to 1.56M followers