Crime + Punishment

About

A group of brave NYPD officers risk it all to expose the truth about illegal quota practices in police departments.

Director: Stephan Maing

Impact Goal

Promote and drive tune-in to premiere and build brand awareness for Hulu documentaries.

Strategy

  • Increase visibility of Crime + Punishment through community screening tour events hosted by influential partner organizations working in the issue-space
  • Coordinate viewing party opportunities and offer a free viewing guide to encourage audiences to stream the film with friends, family, & colleagues on the Hulu platform

Results

  • 5 confirmed community screenings hosted by 7 community groups
  • 43 Hulu viewing party sign-ups across 22 US cities and 4 countries, with a total of 500+ attendees across events

Watch the Trailer