Dina

About

An eccentric suburban woman and a Walmart door greeter navigate their evolving relationship in this unconventional love story.

Director: Antonio Santini

Impact Goal

Inspired by the love and companionship between Dina and Scott in the film, Picture Motion's goal was to develop and implement a “date night” initiative for individuals and groups on the neurodiverse spectrum to see the film in the theater opening weekend in select markets.

Strategy 

  • The date night initiative was executed in four key theatrical markets: New York City, Philadelphia, Los Angeles, and Washington, D.C.
  • Picture Motion developed partnerships with pizza chain &pizza and ride-share provider Lyft to provide additional incentives to participate in the initiative.

Results 

  • 186 tickets were provided to 18 groups and organizations across the 4 markets
  • Date nights were held in 5 major cities 

Watch the Trailer