Gender Revolution

About

In this documentary by National Geographic, Katie Couric travels across the U.S. to talk with scientists, psychologists, activists, authors and families about the complex issue of gender.

Impact Goal

Encourage constructive conversations that will enable people to connect with each other over material that is science based, investigative, and personal

Strategy

  • Offer the film for free and directly to on campus LGBTQ+ groups
  • Partner with national organizations with local chapters, including PFLAG
  • Require that all screenings have a minimum of 30 students
  • Provide quick and easy audience surveys to collect data and audience sentiment

Results

  • Organized over 650 free screenings the film
  • Generated millions of online impressions for the broadcast, online conversations are still 
  • 18% of screenings were held in churches
  • 50% of screenings were held on college campuses
  • 5% included at least one government official

Watch the Trailer