Jr: Guns in America

MUSEUM EVENTS
MUSEUM EVENTS

About the Campaign

To create their “Guns in America” special report, TIME collaborated with JR, the French artist and photographer known for his murals around the world that portray complex social issues. The goal: bring together a variety of voices in search of common ground on one of the nation’s most divisive topics.

Impact Goal

Foster meaningful dialogue and find common ground about one of America’s most polarizing topics, guns in America, for the interactive live mural that the artist JR created for the cover of TIME Magazine.

STRATEGY

1
Facilitate and execute a 10-city tour across America to bring JR’s live mural to communities who would have something to say about their relationship or views about guns.
2
Produce a grassroots initiative for organizations and individuals to use the mural as a tool for discussion in their hometown.

RESULTS

10
Museum events
1,615
total attendees across the 10 city museum tour
81%
of attendees surveyed said that the mural was an effective tool to drive conversation, and that they felt more informed after seeing it
69
grassroots requests, with an estimated audience size of 21,095 attendees

Other Campaigns

Develop an impact campaign targeting young adults, families and teachers, and organizations, to increase awareness around the issues facing today’s youth–notably mental health and wellness, racism, sexism, disability, toxic masculinity, depression, and anxiety–and encourage them to utilize the whole series or individual episodes in their work and share with their communities.

Help shift the public discourse around race, mass incarceration, and criminalization.

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© 2024 Picture Motion

© 2024 Picture Motion