Jr: Guns in America
About the Campaign
To create their “Guns in America” special report, TIME collaborated with JR, the French artist and photographer known for his murals around the world that portray complex social issues. The goal: bring together a variety of voices in search of common ground on one of the nation’s most divisive topics.
Impact Goal
Foster meaningful dialogue and find common ground about one of America’s most polarizing topics, guns in America, for the interactive live mural that the artist JR created for the cover of TIME Magazine.
STRATEGY
1
Facilitate and execute a 10-city tour across America to bring JR’s live mural to communities who would have something to say about their relationship or views about guns.
2
Produce a grassroots initiative for organizations and individuals to use the mural as a tool for discussion in their hometown.
RESULTS
10
Museum events
1,615
total attendees across the 10 city museum tour
81%
of attendees surveyed said that the mural was an effective tool to drive conversation, and that they felt more informed after seeing it
69
