Lion

Lion Featured image
Lion Featured image

About the Campaign

A five-year-old Indian boy gets lost on the streets of Calcutta, thousands of kilometers from home. He survives many challenges before being adopted by a couple in Australia; 25 years later, he sets out to find his lost family.

Impact Goal

Develop the social impact strategy that would drive real action and support the film’s marketing and award campaigns.

STRATEGY

1
Developed partnerships with Childline India Foundation, Railway Children and Magic Bus
2
Liaised with the Ministry of Women and Children in the Indian government to approve the partnership for Childline and LION and accept funds raised in the U.S.
3
Brought together US Fund for UNICEF and UN Foundation to co-host a screening of LION at the Paris Theater on January 4th featuring Nicole Kidman, Dev Patel
4
Created partnership with MoviePass.com for donated advertisements to LION

RESULTS

$650,000
raised for missing and vulnerable children in India in advance of the Oscars
80,000
missing and vulnerable children were helped directly in India

Watch the Trailer

Play Video

Other Campaigns

Foster meaningful dialogue and find common ground about one of America’s most polarizing topics, guns in America, for the interactive live mural that the artist JR created for the cover of TIME Magazine.

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives. Increase awareness around Fair Play’s Home Eq[uity] Curriculum via sharing and promoting to parents and educators, and celebrating the many ways community members could come together to close the “chore gap” and build more equitable societies at home and in school.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2023 Picture Motion

© 2023 Picture Motion