Three young men bond together to escape volatile families in their Rust Belt hometown. As they face adult responsibilities, unexpected revelations threaten their decade-long friendship.
Director: Bing Liu
Build brand awareness for Hulu as a destination for quality documentary films, particularly in the social issue space, and engage viewers with meaningful and measurable ways to get involved and take action.
Promoted tune-in ahead of the film’s release on the Hulu platform
Increased awareness and visibility through community screenings and viewing parties
Collaborated with 18 partner organizations working with young people and families that promoted the documentary reaching 86,500+ people across social media and 50,000+ across email newsletter lists
5 confirmed community screenings
6,000 #ThisDeviceCuresHeartache stickers printed & distributed to screening attendees and partner organizations
13,000+ video views & 74,600+ people reached through Facebook Live with filmmaker & film subject