Miss Sloane

About

An ambitious lobbyist faces off against the powerful gun lobby in an attempt to pass gun control legislation.

Director: Johan Madden

Impact Goal

Generate awareness for the theatrical release and encourage female empowerment and leadership.

Strategy

  • Conceptualized the #NastyWoman screening tour and secured Refinery29 as paid partner for the #NastyWoman screening series
  • Secured female influencers at 20 of the 23 screenings events in under 7 days
  • Uploaded custom Miss Sloane branded Snapchat filters for each event
  • Developed the series press release, blog, host talking points and social copy

Results

  • The campaign generated 671,831 reach, 814,751 impressions, and 863 views of Snapchat filter

Watch the Trailer