An ambitious lobbyist faces off against the powerful gun lobby in an attempt to pass gun control legislation.
Director: Johan Madden
Generate awareness for the theatrical release and encourage female empowerment and leadership.
- Conceptualized the #NastyWoman screening tour and secured Refinery29 as paid partner for the #NastyWoman screening series
- Secured female influencers at 20 of the 23 screenings events in under 7 days
- Uploaded custom Miss Sloane branded Snapchat filters for each event
- Developed the series press release, blog, host talking points and social copy
- The campaign generated 671,831 reach, 814,751 impressions, and 863 views of Snapchat filter
Watch the Trailer