My Beautiful Stutter

stutter (1)

About the Campaign

My Beautiful Stutter follows five kids who stutter, ages 9 to 18, from all over the United States and all walks of life, who, after experiencing a lifetime of bullying and stigmatization, meet other children who stutter at an interactive arts-based program, The Stuttering Association for the Young, based in New York City. Their journey to SAY find some close to suicide, others withdrawn and fearful, exhausted and defeated from failed fluency training, societal pressures to not stutter or the decision to remain silent. Over the course of a year we witness first hand the incredible transformation that happens when these young people of wildly different backgrounds experience for the first time the revolutionary idea at the heart of SAY: that it's okay to stutter.

Impact Goal

To educate and expand understanding of the stuttering community, while creating more inclusive, cultural experiences for people who stutter.

STRATEGY

1
Execute a community screening tour with speech-language pathologists, global and regional stuttering organizations, universities, high schools, and members of the stuttering community and their families.
2
Run promotions offering discounts on the licensing fee during key awareness dates to increase the films accessibility and total revenue generated.
3
Develop meaningful partnerships with speech-language associations and individual influencers to promote the tour and amplify their work.

RESULTS

147
community and school screenings
11,000
grassroots audience members reached
98%
of attendees surveyed felt compelled to educate their peers
100%
of speech language pathologists surveyed found the film to be a valuable tool for their practice and/or their patients

Watch the Trailer

Play Video

Other Campaigns

Extend the reach of Searchlight Pictures' outdoor concert event planned for Juneteenth and the wide release of the film on July 2 by partnering with local organizations and activists to screen the film for their communities. Above all, we wanted to honor the Harlem Cultural Festival’s sound of freedom by creating community screening events that spark joy.

Develop the social impact strategy that would drive real action and support the film’s marketing and award campaigns.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2023 Picture Motion

© 2023 Picture Motion