One Strange Rock

one strange rock

About the Campaign

From award-winning filmmaker Darren Aronofsky and hosted by Will Smith comes One Strange Rock, a mind-bending, thrilling journey that explores the fragility and wonder of planet Earth. Filmed across 45 countries, 6 continents and in outer space over the course of more than a year, the epic series from Nutopia and Protozoa Pictures redefines Natural History and Science genres. One Strange Rock is the extraordinary story of why life as we know it exists on Earth, brought into perspective by the only people to have left it behind – astronauts.

Impact Goal

To make this powerful film accessible, inspire attendees to think about the world around them, and champion the need to protect the planet.


Engage planetariums and science centers across the country.
Work with each venue to produce a unique event catered to their membership and community base.
Give out OSR branded planters and seeds at specific premiere events, along with astronaut ice cream. Include specialty food and drinks, panels, helmet activations, photo booths and live demonstrations at applicable locations as well.


new plants on Earth
impact events in 11 different states
oxygen-producing planter and seed packs were given away at events, potentially producing an additional 14,000 new plants on Earth
attendees across all events
of polled attendees said they would recommend to a friend

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Other Campaigns

Inspire middle and high school students from underserved and underrepresented communities to explore their interests by giving them access to take a behind the scenes look at the many ways Disney storytellers bring best-in-class stories and experiences to life.

Encourage global conversations about the role of big business in perpetuating the plastic pollution crisis, while also connecting audiences to the film’s movement partner, Break Free From Plastic, to take action towards a plastic-free world.

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© 2023 Picture Motion

© 2023 Picture Motion