About the Campaign
From award-winning filmmaker Darren Aronofsky and hosted by Will Smith comes One Strange Rock, a mind-bending, thrilling journey that explores the fragility and wonder of planet Earth. Filmed across 45 countries, 6 continents and in outer space over the course of more than a year, the epic series from Nutopia and Protozoa Pictures redefines Natural History and Science genres. One Strange Rock is the extraordinary story of why life as we know it exists on Earth, brought into perspective by the only people to have left it behind – astronauts.
Impact Goal
To make this powerful film accessible, inspire attendees to think about the world around them, and champion the need to protect the planet.
STRATEGY
1
Engage planetariums and science centers across the country.
2
Work with each venue to produce a unique event catered to their membership and community base.
3
Give out OSR branded planters and seeds at specific premiere events, along with astronaut ice cream. Include specialty food and drinks, panels, helmet activations, photo booths and live demonstrations at applicable locations as well.
RESULTS
14,000
new plants on Earth
14
impact events in 11 different states
6,400+
oxygen-producing planter and seed packs were given away at events, potentially producing an additional 14,000 new plants on Earth
2,800+
attendees across all events
96%
of polled attendees said they would recommend to a friend
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