The Lions Mouth Opens

About

A documentary on young actress, Marianna Palka, as she confronts her risk of Huntington's Disease.

Director: Lucy Walker

Impact Goal

Raise awareness around Huntington’s disease by bringing the film to a broader national audience 

Strategy 

  • Partnered with The Huffington Post to create 11 op-ed pieces with advocates, experts, and families
  • Coordinated release of content in the weeks leading up to the HBO premiere
  • Organized high-profile events HDSA Annual Conference, Brain Research Foundation Board, Global Genes Annual Conference and the Woody Guthrie Center

Results 

  • Received an estimated 5M views on The Huffington Post
  • Yielded 6,729,297 impressions of #LionsMouthOpens during broadcast
  • The film subject, Marianna Palka, was named the HDSA Person of the Year and both Marianna and Director, Lucy Walker, were named Global Genes​ Champions of Hope

Watch the Trailer