The Tale
About
An investigation into one woman’s memory as she‘s forced to re-examine her first sexual relationship and the stories we tell ourselves in order to survive.
Directed By: Jennifer Fox
Impact Goal
To connect with issue-area partners composed of key experts and organizations in the spaces of female empowerment, equality, and sexual assault prevention in order to promote the film and our impact initiatives.
Strategy
- Connected with 23 partners to support THE TALE with content creation, film promotion, and participation in digital conversations
- Created customized social media toolkits for each partner
- Guided collaboration across partners in various opportunities
- Facilitated content creation that amplified both the film and the partners’ missions
Results
- Overall, 234 social media posts were shared by partners, reaching over 10.16M followers online.
- Partners hosted 2 Twitter Chats, 2 Facebook Lives, and wrote 3 blog posts around THE TALE’s broadcast premiere and discussion circles.