The Tale

About

An investigation into one woman’s memory as she‘s forced to re-examine her first sexual relationship and the stories we tell ourselves in order to survive.

Directed By: Jennifer Fox


Impact Goal

To connect with issue-area partners composed of key experts and organizations in the spaces of female empowerment, equality, and sexual assault prevention in order to promote the film and our impact initiatives.


Strategy

  • Connected with 23 partners to support THE TALE with content creation, film promotion, and participation in digital conversations
  • Created customized social media toolkits for each partner
  • Guided collaboration across partners in various opportunities
  • Facilitated content creation that amplified both the film and the partners’ missions


Results 

  • Overall, 234 social media posts were shared by partners, reaching over 10.16M followers online. 
  • Partners hosted 2 Twitter Chats, 2 Facebook Lives, and wrote 3 blog posts around THE TALE’s broadcast premiere and discussion circles.


Watch the Trailer