The Yes Men Are Revolting

About

Activist-pranksters Andy Bichlbaum and Mike Bonnano pull the rug out from under mega-corporations, government officials and a complacent media in a series of outrageous stunts designed to draw awareness to the issue of climate change.

Director: The Yes Men

Impact Goal 

Drive audiences to the theatrical release and inspire activism by mobilizing activists around local and global issues that matter.

Strategy 

  • Organized grassroots mobilization for the day-and-date release in theaters and online
  • 11 organizations created campaigns online and offline for a coordinated “Week of Action”
  • 21 organizations supported Vimeo distribution of the film through customized discount codes

Results 

  • 15 in-theater events organized
  • 54 local organizations supported the theatrical release
  • 5.7 million digital impressions

Watch the Trailer