This is Home

About

This is Home follows four Syrian families who are sent to resettle in Baltimore and given a deadline to become self-sufficient. They have just eight months to learn English and secure jobs and the clock starts right when they land. Despite good intentions, a vast cultural divide prevents the new arrivals and the Americans trying to help them from truly understanding each other. For Syrians like Khaldoun, who was tortured and left physically disabled, and children like Mohammad, who suffers from PTSD, their needs extend far beyond lessons in proper job attire.

Director: Alexandra Shiva

Impact Goal

To raise awareness for the film and its release on EPIX while using the film to both educate audiences about and inspire support for immigrant families and refugee resettlement programs.

Strategy

  • Curated community events that included a screening of THIS IS HOME, a panel discussion, and a reception with refugee supportive caterers 
  • Offered event participants a chance to learn more about and get involved with the International Rescue Committee and similar organizations
  • Handed out 3,000+ postcards with This Is Home and IRC information
  • Spent $19,300+ of the campaign budget, over 50%, in support of companies owned by or working directly with refugees 

Results

  • 740+ attendees across 10 events throughout the United States 
  • $8,300+ raised at two IRC fundraising events with over 300 attendees, 97% purchased tickets to the event

Watch the Trailer