About the Campaign
True Justice: Bryan Stevenson's Fight for Equality examines the personal journey of Bryan Stevenson, a public defender in Alabama and director of the Equal Justice Initiative, who is working to bring justice to the incarcerated, wrongfully convicted and disadvantaged. This film weaves together Stevenson’s own story, those of his clients, and a history of injustice and complicity by our justice system to reveal how a narrative of racial inequality emerged in this country. Bryan challenges us to seek the truth, confront it, and work towards reconciliation.
Impact Goal
Create spaces for students, educators, and community members to speak frankly about the history of racial injustice in America, while spreading awareness about the work of Bryan Stevenson, the Equal Justice Initiative, and the importance of truth and reconciliation.
STRATEGY
1
Conduct outreach to educators across the country, utilizing new research and the Picture Motion screening network.
2
Cultivate organic interest in the film through existing supporters of the Equal Justice Initiative.
3
Distribute a robust set of educational resources to all screening hosts, encouraging thorough post-screening discussions of the film’s themes.
RESULTS
10,000
students saw True Justice in their classrooms
366
grassroots community screenings were facilitated, and 45% of screenings were shown to K-12 or college-age audiences.
30,000+
estimated people were reached through the screening tour.
Screening hosts included four correctional facilities and five organizations devoted to bringing lynching memorial markers to their communities.
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