True Justice: Bryan Stevenson's Fight for Equality

true justice tn

About the Campaign

True Justice: Bryan Stevenson's Fight for Equality examines the personal journey of Bryan Stevenson, a public defender in Alabama and director of the Equal Justice Initiative, who is working to bring justice to the incarcerated, wrongfully convicted and disadvantaged. This film weaves together Stevenson’s own story, those of his clients, and a history of injustice and complicity by our justice system to reveal how a narrative of racial inequality emerged in this country. Bryan challenges us to seek the truth, confront it, and work towards reconciliation.

Impact Goal

Create spaces for students, educators, and community members to speak frankly about the history of racial injustice in America, while spreading awareness about the work of Bryan Stevenson, the Equal Justice Initiative, and the importance of truth and reconciliation.

STRATEGY

1
Conduct outreach to educators across the country, utilizing new research and the Picture Motion screening network.
2
Cultivate organic interest in the film through existing supporters of the Equal Justice Initiative.
3
Distribute a robust set of educational resources to all screening hosts, encouraging thorough post-screening discussions of the film’s themes.

RESULTS

10,000
students saw True Justice in their classrooms
366
grassroots community screenings were facilitated, and 45% of screenings were shown to K-12 or college-age audiences.
30,000+
estimated people were reached through the screening tour.
Screening hosts included four correctional facilities and five organizations devoted to bringing lynching memorial markers to their communities.

Watch the Trailer

Play Video

Other Campaigns

Extend the reach of Searchlight Pictures' outdoor concert event planned for Juneteenth and the wide release of the film on July 2 by partnering with local organizations and activists to screen the film for their communities. Above all, we wanted to honor the Harlem Cultural Festival’s sound of freedom by creating community screening events that spark joy.

Showcase National Geographic’s commitment to uplifting storytelling and STEM, while raising awareness of the film during its theatrical release and screening tour, particularly engaging students.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2023 Picture Motion

© 2023 Picture Motion