True Justice

true justice tn
true justice tn

Impact Goal

Create spaces for students, educators, and community members to speak frankly about the history of racial injustice in America, while spreading awareness about the work of Bryan Stevenson, the Equal Justice Initiative, and the importance of truth and reconciliation.

STRATEGY

1
Conduct outreach to educators across the country, utilizing new research and the Picture Motion screening network.
2
Cultivate organic interest in the film through existing supporters of the Equal Justice Initiative.
3
Distribute a robust set of educational resources to all screening hosts, encouraging thorough post-screening discussions of the film’s themes.

RESULTS

10,000
students saw True Justice in their classrooms
366
grassroots community screenings were facilitated, and 45% of screenings were shown to K-12 or college-age audiences.
30,000+
estimated people were reached through the screening tour.
Screening hosts included four correctional facilities and five organizations devoted to bringing lynching memorial markers to their communities.

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Other Campaigns

Generate buzz and educate audiences on the work and trial of journalist Maria Ressa, as well as the threats to democracy posed by disinformation and press freedom violations on the global stage.

Extend the reach of Searchlight Pictures' outdoor concert event planned for Juneteenth and the wide release of the film on July 2 by partnering with local organizations and activists to screen the film for their communities. Above all, we wanted to honor the Harlem Cultural Festival’s sound of freedom by creating community screening events that spark joy.

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New York, NY 10029

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© 2022 Picture Motion

© 2022 Picture Motion