Fair Play

fair+play+cover (1)
fair+play+cover (1)

About the Campaign

Eve Rodsky's manual book Fair Play is a time- and anxiety-saving system that offers couples a completely new way to divvy up chores and responsibilities. Rodsky interviewed more than five hundred men and women from all walks of life to figure out what the invisible work in a family actually entails and how to get it all done efficiently. With four easy-to-follow rules, 100 household tasks, and a series of conversation starters for you and your partner, Fair Play helps you prioritize what’s important to your family and who should take the lead on every chore from laundry to homework to dinner.

Impact Goal

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives.

STRATEGY

1
Conduct strategic outreach to professional women’s groups, women-lead organizations, media companies, and other community stakeholders and invite them to host a private Zoom call with author Eve Rodsky to introduce them to Fair Play.
2
Collaborate with organizations to develop a virtual conversation with Eve Rodsky that best suits their needs.

RESULTS

7
partner initiatives
7
private Zoom calls with Eve Rodsky were organized with organizations like Your Zen Mama, Vice Media Group, Save the Children, and The Jane Club as well as an IGTV series with Girlboss
7
more organizations were identified as participants for later this year
Researched and provided the Fair Play team with an additional 200+ contacts to engage in the future

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© 2022 Picture Motion

© 2022 Picture Motion