A Thousand Cuts

a thousand cuts preview
a thousand cuts preview

About the Campaign

With press freedom under threat in the Philippines, A Thousand Cuts goes inside the escalating war between the government and the press. The documentary follows Maria Ressa, a renowned journalist who has become a top target of President Rodrigo Duterte’s crackdown on the news media.

Impact Goal

Generate buzz and educate audiences on the work and trial of journalist Maria Ressa, as well as the threats to democracy posed by disinformation and press freedom violations on the global stage.

STRATEGY

1
Engage key press freedom, pro-democracy, and gender justice organizations to activate their networks and create new resources.
2
Identify, and in some cases implement, key virtual screening event opportunities.
3
Develop and implement online digital activations that will inform the film’s channels and Maria’s supporters about the issue space.

RESULTS

25
Partner organizations engaged to promote the theatrical release, host special events, or develop unique initiatives around the film
A robust presence, event screening and talkback at the World Press Freedom Conference 2020, hosted virtually and in-person at The Hague
Promotional partners had a combined 8.4+ million social media following
Digital Citizenship Week activation on the film’s social media channels

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Other Campaigns

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives. Increase awareness around Fair Play’s Home Eq[uity] Curriculum via sharing and promoting to parents and educators, and celebrating the many ways community members could come together to close the “chore gap” and build more equitable societies at home and in school.

Be the formative film on women’s health in the US. Catalyze a movement to eliminate racial disparities in the delivery of Black maternal healthcare in the US by sharing stories of the damaging impact of racial disparities featured in the film. Cultivate critical conversations with various organizations, communities, influencers and legislators around Black maternal health inequities.

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© 2024 Picture Motion

© 2024 Picture Motion