Obama: In Pursuit of a More Perfect Union

obama featured img

About the Campaign

HBO’s three-part documentary chronicles the personal and political journey of President Barack Obama, as the country grapples with its racial history. Weaving together conversations with colleagues, friends and critics, and interspersed with his own speeches and news interviews, the series begins with Obama’s childhood and takes us through his perspective as the son of a white mother from Kansas and an African father, his spiritual formation by a generation of Black leaders, and his hopes for a more inclusive America. Through the story of one man irrevocably bound to the history of a country, Obama: In Pursuit Of A More Perfect Union reflects on the country’s past and present national identity.

Impact Goal

Foster conversations about civic engagement and uplifting Black candidates and candidates of color; and activate youth networks to get out the vote.

STRATEGY

1
Establish key target audiences, research applicable organizations, identify key awareness dates and engage experts within community organizing, racial justice, and educational spaces.
2
Utilize a combination of the Picture Motion host network and new research to engage communities to host their own screening, including schools, museums, racial justice organizations and Black film/tv collectives.
3
Create a customized screening event page and a classroom discussion guide for community and school screenings.
4
Create a screening toolkit which empowered and offered resources for screening hosts to hold their own conversations and point audiences to voting registration platforms like Rock the Vote.

RESULTS

11k+
Total estimated audience reach
118
classroom and community screenings facilitated, reaching an estimated 11,000+ people virtually and/or in person.
64
screenings took place during Black History Month.
97%
of attendees surveyed said the screening helped expand their understanding of race and gender in politics and the barriers it creates for diverse candidates.

Watch the Trailer

Play Video

Other Campaigns

Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.

Develop a nation-wide impact campaign in collaboration with Smithsonian Channel and Harpo Productions around The Color of Care documentary to address racial inequities in healthcare targeting medical schools and areas with the poorest resources and healthcare access and high COVID-19 death rates.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2023 Picture Motion

© 2023 Picture Motion