Obama: In Pursuit of a More Perfect Union

obama featured img
obama featured img

Impact Goal

Foster conversations about civic engagement and uplifting Black candidates and candidates of color; and activate youth networks to get out the vote.

STRATEGY

1
Establish key target audiences, research applicable organizations, identify key awareness dates and engage experts within community organizing, racial justice, and educational spaces.
2
Utilize a combination of the Picture Motion host network and new research to engage communities to host their own screening, including schools, museums, racial justice organizations and Black film/tv collectives.
3
Create a customized screening event page and a classroom discussion guide for community and school screenings.
4
Create a screening toolkit which empowered and offered resources for screening hosts to hold their own conversations and point audiences to voting registration platforms like Rock the Vote.

RESULTS

11k+
Total estimated audience reach
118
classroom and community screenings facilitated, reaching an estimated 11,000+ people virtually and/or in person.
64
screenings took place during Black History Month.
97%
of attendees surveyed said the screening helped expand their understanding of race and gender in politics and the barriers it creates for diverse candidates.

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© 2022 Picture Motion

© 2022 Picture Motion