Fed Up

fed up tn 3
fed up tn 3

Impact Goal

Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.


Design a 10-day sugar detox plan called The FED UP Challenge.
Secure 50+ experts, academics, and celebrities to join the film’s advisory board.
Create a multi-platform social media marketing plan.


All time top grossing
on iTunes
national partners
people accepted the challenge
said the challenge changed how they consume sugar
The National Obesity Society research study credited FED UP for helping change America's views on obesity

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Other Campaigns

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© 2022 Picture Motion

© 2022 Picture Motion