Fed Up

About

Fed Up blows the lid off of everything we thought we knew about food and weight loss, revealing a 30-year campaign by the food industry, aided by the U.S. government, to mislead and confuse the American public and resulting in one of the largest health epidemics in history.

Director: Stephanie Soechtig

Impact Goal

Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.

Strategy 

  • Designed 10-day sugar detox plan called The Fed Up Challenge
  • 50+ experts, academics, and celebrities joined advisory board
  • Created a multi-platform social media marketing plan

Results 

  • 65+ national partners
  • 65,000 people accepted the challenge
  • 96% said the challenge changed how they consume sugar
  • The National Obesity Society research study credited Fed Up for helping change America's views on obesity

Watch the Trailer