Fed Up

fed up tn 3
fed up tn 3

Impact Goal

Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.

STRATEGY

1
Design a 10-day sugar detox plan called The FED UP Challenge.
2
Secure 50+ experts, academics, and celebrities to join the film’s advisory board.
3
Create a multi-platform social media marketing plan.

RESULTS

#7
All time top grossing
 documentary 
on iTunes
65+
national partners
65,000
people accepted the challenge
96%
said the challenge changed how they consume sugar
The National Obesity Society research study credited FED UP for helping change America's views on obesity

Watch the Trailer

Play Video

Other Campaigns

Create spaces for students, educators, and community members to speak frankly about the history of racial injustice in America, while spreading awareness about the work of Bryan Stevenson, the Equal Justice Initiative, and the importance of truth and reconciliation.

LFG

This campaign aimed to raise awareness and engagement around gender disparities throughout all stages of a woman’s life utilizing the movie, LFG, as a tool for further discussion, awareness, and collective action. We sought to empower and educate audiences to support female athletes at all stages - from kids to professionals.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2022 Picture Motion

© 2022 Picture Motion