Fed Up

fed up tn 3
fed up tn 3

About the Campaign

Filmmaker Stephanie Soechtig and journalist Katie Couric investigate how the American food industry may be responsible for more sickness than previously realized.

Impact Goal

Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.


Design a 10-day sugar detox plan called The FED UP Challenge.
Secure 50+ experts, academics, and celebrities to join the film’s advisory board.
Create a multi-platform social media marketing plan.


All time top grossing
on iTunes
national partners
people accepted the challenge
said the challenge changed how they consume sugar
The National Obesity Society research study credited FED UP for helping change America's views on obesity

Watch the Trailer

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Other Campaigns

Increase awareness around the Flower film and the newly launched Life in Motion Production company, and educate audiences about the issues and themes displayed in the film including intergenerational equity, the housing crisis in the San Francisco Bay Area, the importance of dance and creativity, and elder care.

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.

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© 2024 Picture Motion

© 2024 Picture Motion