Impact Goal
Drive audiences to theaters and raise awareness of the shocking levels of sugar hidden in our diet, while training and empowering consumers to reduce their sugar consumption.
STRATEGY
1
Design a 10-day sugar detox plan called The FED UP Challenge.
2
Secure 50+ experts, academics, and celebrities to join the film’s advisory board.
3
Create a multi-platform social media marketing plan.
RESULTS
#7
All time top grossing documentary on iTunes
65+
national partners
65,000
people accepted the challenge
96%
said the challenge changed how they consume sugar
The National Obesity Society research study credited FED UP for helping change America's views on obesity
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