Jane

jane tn
jane tn

Impact Goal

Through the JANE broadcast premiere watch parties and partnerships program, Picture Motion and National Geographic sought to create a meaningful experience for the young adults and children watching the film and help inspire them to be like Dr. Jane Goodall.

STRATEGY

1
Create 500 National Geographic party packs, containing fun JANE swag and snacks, to deliver to U.S.-based watch party hosts.
2
Engage organizations that support Jane Goodall or address climate change and animal rights to host watch parties and/or promote the broadcast premiere.

RESULTS

600
Watch parties worldwide
18
partner organizations promoted the broadcast premiere, reaching 4.6 million social media followers
600
watch parties took place during the broadcast premiere
13,935
watch party attendees participated in 45 U.S. states and 7 countries worldwide

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Other Campaigns

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives.

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© 2022 Picture Motion

© 2022 Picture Motion