jane tn

About the Campaign

Using a trove of never-before-seen footage, the film tells the story of Jane Goodall's early explorations and research in Tanzania, focusing on her groundbreaking field work, her relationship with her cameraman and husband Hugo van Lawick, and the chimpanzees that were the subject of her study.

Impact Goal

Through the Jane broadcast premiere watch parties and partnerships program, Picture Motion and National Geographic sought to create a meaningful experience for the young adults and children watching the film and help inspire them to be like Dr. Jane Goodall.


Create 500 National Geographic party packs, containing fun JANE swag and snacks, to deliver to U.S.-based watch party hosts.
Engage organizations that support Jane Goodall or address climate change and animal rights to host watch parties and/or promote the broadcast premiere.


Watch parties worldwide
partner organizations promoted the broadcast premiere, reaching 4.6 million social media followers
watch parties took place during the broadcast premiere
watch party attendees participated in 45 U.S. states and 7 countries worldwide

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Other Campaigns

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.


This campaign aimed to raise awareness and engagement around gender disparities throughout all stages of a woman’s life utilizing the movie, LFG, as a tool for further discussion, awareness, and collective action. We sought to empower and educate audiences to support female athletes at all stages - from kids to professionals.

Picture Motion Campaigns

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© 2023 Picture Motion

© 2023 Picture Motion