13th

About

An exploration of the intersection of race, justice, and mass incarceration in the United States, 13th offers an in-depth look at the U.S. prison system and how it reveals the nation's history of racial inequality.

Director: Ava DuVernay

Impact Goal

Help to shift the public discourse around race, mass incarceration, and criminalization.

Strategy

  • Helped increase awareness and generate organizational support for 13TH by designing a national community screening series
  • Coordinated a post-screening discussion with Bryan Stevenson (Founder and Executive Director of the Equal Justice Initiative), Malika Saada Saar (Google's Senior Counsel of Human and Civil Rights), and moderated by Michele Norris (Executive Director of The Race Card Project at The Aspen Institute)

Results

  • Held 20 events across 17 communities with over 5,600 attendees

Watch the Trailer