About the Campaign

Filmmaker Ava DuVernay explores the history of racial inequality in the United States, focusing on the fact that the nation's prisons are disproportionately filled with African-Americans.

Impact Goal

Help shift the public discourse around race, mass incarceration, and criminalization.


Increase awareness and generate organizational support for 13TH by designing a national community screening series.
Engage leading organizations working in criminal justice reform, mass incarceration and racial justice
Coordinate a post-screening discussion with Bryan Stevenson (Founder and Executive Director of the Equal Justice Initiative), Malika Saada Saar (Google's Senior Counsel of Human and Civil Rights), moderated by Michele Norris (Executive Director of The Race Card Project at The Aspen Institute)
Organize watch parties for Netflix premiere.


screening events across 17 communities with over 5,600 attendees
#Watch13th received over 22 million impressions
groups and individuals hosted watch parties

Watch the Trailer

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Other Campaigns

Increase awareness around the Flower film and the newly launched Life in Motion Production company, and educate audiences about the issues and themes displayed in the film including intergenerational equity, the housing crisis in the San Francisco Bay Area, the importance of dance and creativity, and elder care.

Increase positive awareness and views of The Territory feature documentary via activating students, communities, and relevant organizations toward conversations and action around Indigenous rights and land conservation.

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© 2024 Picture Motion

© 2024 Picture Motion