About the Campaign
After dominating the boxing world, Adonis Creed has been thriving in his career and family life. But now he puts his future on the line to battle a fighter and former friend who has absolutely nothing to lose…and everything to gain.
Impact Goal
Increase awareness around the CREED III theatrical release, pushing for important conversations around anti-recidivism, criminal justice and legal reform, brotherhood, and masculinity – especially among Black men and boys– and both celebrating and amplifying what actions can be taken to improve circumstances for the community.
STRATEGY
1
Produce 1 virtual town hall focused on “Celebrating Brotherhood,” gathering a primarily Black male audience to engage in mental wellness practices, discuss ways to support each other through moments of adversity and vulnerability, celebrate each other’s accomplishments, and uplift each other through embracing brotherhood and reimagining masculinity; featuring an exclusive conversation with the film’s director and star Michael B. Jordan.
2
Produce 1 private in person community screening in Washington D.C., bringing in attendees from legislative and policy driven community groups, providing added perspective to the experiences of incarcerated individuals re-entering society, and give early access to view the film.
RESULTS
1M+
Reach Across Partner Posts
1,365
