Creed III

Creed_III-203000323-large
Creed_III-203000323-large

About the Campaign

After dominating the boxing world, Adonis Creed has been thriving in his career and family life. But now he puts his future on the line to battle a fighter and former friend who has absolutely nothing to lose…and everything to gain.

Impact Goal

Increase awareness around the CREED III theatrical release, pushing for important conversations around anti-recidivism, criminal justice and legal reform, brotherhood, and masculinity – especially among Black men and boys– and both celebrating and amplifying what actions can be taken to improve circumstances for the community.

STRATEGY

1
Produce 1 virtual town hall focused on “Celebrating Brotherhood,” gathering a primarily Black male audience to engage in mental wellness practices, discuss ways to support each other through moments of adversity and vulnerability, celebrate each other’s accomplishments, and uplift each other through embracing brotherhood and reimagining masculinity; featuring an exclusive conversation with the film’s director and star Michael B. Jordan.
2
Produce 1 private in person community screening in Washington D.C., bringing in attendees from legislative and policy driven community groups, providing added perspective to the experiences of incarcerated individuals re-entering society, and give early access to view the film.

RESULTS

1M+
Reach Across Partner Posts
1,365
Total Attendees For 2 Impact Events

Watch the Trailer

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Other Campaigns

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives. Increase awareness around Fair Play’s Home Eq[uity] Curriculum via sharing and promoting to parents and educators, and celebrating the many ways community members could come together to close the “chore gap” and build more equitable societies at home and in school.

Increase awareness around the Flower film and the newly launched Life in Motion Production company, and educate audiences about the issues and themes displayed in the film including intergenerational equity, the housing crisis in the San Francisco Bay Area, the importance of dance and creativity, and elder care.

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© 2024 Picture Motion

© 2024 Picture Motion