About the Campaign
My Beautiful Stutter follows five kids who stutter, ages 9 to 18, from all over the United States and all walks of life, who, after experiencing a lifetime of bullying and stigmatization, meet other children who stutter at an interactive arts-based program, The Stuttering Association for the Young, based in New York City. Their journey to SAY find some close to suicide, others withdrawn and fearful, exhausted and defeated from failed fluency training, societal pressures to not stutter or the decision to remain silent. Over the course of a year we witness first hand the incredible transformation that happens when these young people of wildly different backgrounds experience for the first time the revolutionary idea at the heart of SAY: that it's okay to stutter.
Impact Goal
To educate and expand understanding of the stuttering community, while creating more inclusive, cultural experiences for people who stutter.
STRATEGY
1
Execute a community screening tour with speech-language pathologists, global and regional stuttering organizations, universities, high schools, and members of the stuttering community and their families.
2
Run promotions offering discounts on the licensing fee during key awareness dates to increase the films accessibility and total revenue generated.
3
Develop meaningful partnerships with speech-language associations and individual influencers to promote the tour and amplify their work.
RESULTS
147
community and school screenings
11,000
grassroots audience members reached
98%
of attendees surveyed felt compelled to educate their peers
100%
