Disintegration featured
Disintegration featured

About the Campaign

DIS | INTEGRATION: Headlines are Frontlines is a film and music installation that takes passersby through 1,460 days of New York Times headlines featuring President Donald Trump. Consumed in succession, these headlines serve as a reminder of the haunting and addictive impact of the newsroom on America's nervous system.

Impact Goal

Drive awareness and conversation to artist Smriti Keshari’s mobile multimedia installation DIS|INTEGRATION through a #HEADLINESAREFRONTLINES tour that sought to emotionally engage Americans of all political inclinations to question the role that the media has played in shaping our new reality under a Trump presidency.


Create the DIS|INTEGRATION installation digitally on 20-foot-long mobile trucks that targeted key battleground states and varying political outlooks across 16 U.S. cities.
Curate truck routes in high-trafficked and historical landmarks to generate conversations
Capture key moments of the tour on film for press-worthy opportunities
Generate content to seed on a custom website, social handles, and hashtags that onlookers could visit to learn more about the project


impressions on the mobile truck installations
press hits about the tour
videos created for social media

Other Campaigns

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Picture Motion Campaigns

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© 2022 Picture Motion

© 2022 Picture Motion