About the Campaign
THE TERRITORY provides an immersive look at the tireless fight of the Indigenous Uru-eu-wau-wau people against the encroaching deforestation brought by farmers and illegal settlers in the Brazilian Amazon. With awe-inspiring cinematography showcasing the titular landscape and richly textured sound design, the film takes audiences deep into the Uru-eu-wau-wau community and provides unprecedented access to the farmers and settlers illegally burning and clearing the protected Indigenous land. Partially shot by the Uru-eu-wau-wau people, the film relies on vérité footage captured over three years as the community risks their lives to set up their own news media team in the hopes of exposing the truth.
Impact Goal
Increase positive awareness and views of The Territory feature documentary; identify a diverse range of US based schools, communities and grassroots partners to drive organic support and equip them to host digital and IRL grassroots screening events and activations to engage and connect national and local organizations and audiences; empower audience engagement and education with social content and discussion materials; develop an impactful discussion guide and screening toolkit to support community education and pre and post screening conversations.
STRATEGY
1
Identify a diverse range of U.S. based schools, communities, and grassroots partners to drive organic support and equip them to host digital and IRL grassroots screening events and activations to engage international, national, and local organizations and audiences.
2
Empower audience engagement and education with social content and discussion materials.
3
Develop an impactful discussion guide and screening toolkit to support community education and pre and post screening conversations.
RESULTS
140
Total educational screenings, with 61 in the U.S., 42 in Brazil, and 37 additional international screenings
820
Post-screening surveys completed
6,174
Clicks and Downloads Across Digital Assets
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