About the Campaign
Katia and Maurice Krafft loved two things — each other and volcanoes. For two decades, the daring French volcanologist couple roamed the planet, chasing eruptions and documenting their discoveries. Ultimately, they lost their lives in a 1991 volcanic explosion, leaving a legacy that forever enriched our knowledge of the natural world. Director Sara Dosa and the filmmaking team fashion a lyrical celebration of the intrepid scientists’ spirit of adventure, drawing from the Kraffts’ spectacular archive. FIRE OF LOVE tells a story of primordial creation and destruction, following two bold explorers as they venture into the unknown, all for the sake of love.
Impact Goal
Increase awareness and views of the Fire of Love feature documentary via educational screenings and empower youth, including those not traditionally drawn to sciences, to pursue studies, careers, and hobbies in STEAM-related fields.
STRATEGY
1
Identify a diverse range of target audiences, communities, organizations and educators to drive organic support and engagement around the film
2
Empower audience engagement and education with social content and discussion materials
3
Consult on and distribute an impactful educational guide and screening toolkit with calls to action to support community screenings and encourage post screening conversations
4
Support client activities/events, and coordinate closely with National Geographic and other film stakeholders
RESULTS
2.9K+
Total digital clicks across assets
9.8K+
Individuals reached across 104+ screenings
507+
Post-screening surveys completed
29+
States in the U.S. reached
71+
Cities in the U.S. reached
104
