Fire of Love

FOL_landing_new
FOL_landing_new

About the Campaign

Katia and Maurice Krafft loved two things — each other and volcanoes. For two decades, the daring French volcanologist couple roamed the planet, chasing eruptions and documenting their discoveries. Ultimately, they lost their lives in a 1991 volcanic explosion, leaving a legacy that forever enriched our knowledge of the natural world. Director Sara Dosa and the filmmaking team fashion a lyrical celebration of the intrepid scientists’ spirit of adventure, drawing from the Kraffts’ spectacular archive. FIRE OF LOVE tells a story of primordial creation and destruction, following two bold explorers as they venture into the unknown, all for the sake of love.

Impact Goal

Increase awareness and views of the Fire of Love feature documentary via educational screenings and empower youth, including those not traditionally drawn to sciences, to pursue studies, careers, and hobbies in STEAM-related fields.

STRATEGY

1
Identify a diverse range of target audiences, communities, organizations and educators to drive organic support and engagement around the film
2
Empower audience engagement and education with social content and discussion materials
3
Consult on and distribute an impactful educational guide and screening toolkit with calls to action to support community screenings and encourage post screening conversations
4
Support client activities/events, and coordinate closely with National Geographic and other film stakeholders

RESULTS

2.9K+
Total digital clicks across assets
9.8K+
Individuals reached across 104+ screenings
507+
Post-screening surveys completed
29+
States in the U.S. reached
71+
Cities in the U.S. reached
104
Total grassroots & classroom screenings

Watch the Trailer

Play Video

Other Campaigns

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.

LFG

This campaign aimed to raise awareness and engagement around gender disparities throughout all stages of a woman’s life utilizing the movie, LFG, as a tool for further discussion, awareness, and collective action. We sought to empower and educate audiences to support female athletes at all stages - from kids to professionals.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2024 Picture Motion

© 2024 Picture Motion