Fire of Love


About the Campaign

Katia and Maurice Krafft loved two things — each other and volcanoes. For two decades, the daring French volcanologist couple roamed the planet, chasing eruptions and documenting their discoveries. Ultimately, they lost their lives in a 1991 volcanic explosion, leaving a legacy that forever enriched our knowledge of the natural world. Director Sara Dosa and the filmmaking team fashion a lyrical celebration of the intrepid scientists’ spirit of adventure, drawing from the Kraffts’ spectacular archive. FIRE OF LOVE tells a story of primordial creation and destruction, following two bold explorers as they venture into the unknown, all for the sake of love.

Impact Goal

Increase awareness and views of the Fire of Love feature documentary via educational screenings and empower youth, including those not traditionally drawn to sciences, to pursue studies, careers, and hobbies in STEAM-related fields.


Identify a diverse range of target audiences, communities, organizations and educators to drive organic support and engagement around the film
Empower audience engagement and education with social content and discussion materials
Consult on and distribute an impactful educational guide and screening toolkit with calls to action to support community screenings and encourage post screening conversations
Support client activities/events, and coordinate closely with National Geographic and other film stakeholders


Total digital clicks across assets
Individuals reached across 104+ screenings
Post-screening surveys completed
States in the U.S. reached
Cities in the U.S. reached
Total grassroots & classroom screenings

Watch the Trailer

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Other Campaigns

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.

Develop an impact campaign targeting young adults, families and teachers, and organizations, to increase awareness around the issues facing today’s youth–notably mental health and wellness, racism, sexism, disability, toxic masculinity, depression, and anxiety–and encourage them to utilize the whole series or individual episodes in their work and share with their communities.

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© 2023 Picture Motion

© 2023 Picture Motion