Free Solo

About the Campaign

Professional rock climber Alex Honnold attempts to conquer the first free solo climb of famed El Capitan's 900-metre vertical rock face at Yosemite National Park.

Impact Goal

Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.

STRATEGY

1

Conduct targeted outreach to schools across 15 cities.

2

Organize field trips including ticket purchases and bus rides, for thousands of students.

3

Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.

RESULTS

5,040

students and young people saw the film

Field trips were organized for over 5K students and educators

With the inclusion of field trips, Free Solo set a documentary record at the box office for opening weekend

Showcased National Geographic’s commitment to inspiring young adults to pursue their goals, no matter the obstacles

Watch the Trailer

Download PDF

Other Campaigns

Till

Host theatrical community screenings for the film in various cities across the country, and partner with local and national organizations working in civil rights and social and racial justice to host talk back sessions.

Fair Play

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives. Increase awareness around Fair Play’s Home Eq[uity] Curriculum via sharing and promoting to parents and educators, and celebrating the many ways community members could come together to close the “chore gap” and build more equitable societies at home and in school.

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New York, NY 10029

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About the Campaign

Professional rock climber Alex Honnold attempts to conquer the first free solo climb of famed El Capitan's 900-metre vertical rock face at Yosemite National Park.

Impact Goal

Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.

STRATEGY

Conduct targeted outreach to schools across 15 cities.

Organize field trips including ticket purchases and bus rides, for thousands of students.

Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.

RESULTS

students and young people saw the film

Field trips were organized for over 5K students and educators

With the inclusion of field trips, Free Solo set a documentary record at the box office for opening weekend

Showcased National Geographic’s commitment to inspiring young adults to pursue their goals, no matter the obstacles

Watch the Trailer

Other Campaigns

Host theatrical community screenings for the film in various cities across the country, and partner with local and national organizations working in civil rights and social and racial justice to host talk back sessions.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

COMPANY

OTHER

Join the Picmo Community

Say Hello

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