Free Solo

free solo tn 2
free solo tn 2

Impact Goal

Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.

STRATEGY

1
Conduct targeted outreach to schools across 15 cities.
2
Organize field trips including ticket purchases and bus rides, for thousands of students.
3
Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.

RESULTS

5,040
students and young people saw the film
Field trips were organized for over 5K students and educators
With the inclusion of field trips, Free Solo set a documentary record at the box office for opening weekend
Showcased National Geographic’s commitment to inspiring young adults to pursue their goals, no matter the obstacles

Watch the Trailer

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Other Campaigns

Extend the reach of Searchlight Pictures' outdoor concert event planned for Juneteenth and the wide release of the film on July 2 by partnering with local organizations and activists to screen the film for their communities. Above all, we wanted to honor the Harlem Cultural Festival’s sound of freedom by creating community screening events that spark joy.

Develop the social impact strategy that would drive real action and support the film’s marketing and award campaigns.

Picture Motion Campaigns

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New York, NY 10029

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© 2022 Picture Motion

© 2022 Picture Motion