Free Solo

free solo tn 2
free solo tn 2

About the Campaign

Professional rock climber Alex Honnold attempts to conquer the first free solo climb of famed El Capitan's 900-metre vertical rock face at Yosemite National Park.

Impact Goal

Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.


Conduct targeted outreach to schools across 15 cities.
Organize field trips including ticket purchases and bus rides, for thousands of students.
Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.


students and young people saw the film
Field trips were organized for over 5K students and educators
With the inclusion of field trips, Free Solo set a documentary record at the box office for opening weekend
Showcased National Geographic’s commitment to inspiring young adults to pursue their goals, no matter the obstacles

Watch the Trailer

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Other Campaigns

Host theatrical community screenings for the film in various cities across the country, and partner with local and national organizations working in civil rights and social and racial justice to host talk back sessions.

Foster meaningful dialogue about gender equality, invisible labor, and rebalancing domestic responsibilities by introducing new audiences to the Fair Play system and encouraging them to use it within their own lives. Increase awareness around Fair Play’s Home Eq[uity] Curriculum via sharing and promoting to parents and educators, and celebrating the many ways community members could come together to close the “chore gap” and build more equitable societies at home and in school.

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© 2023 Picture Motion

© 2023 Picture Motion