Free Solo

free solo tn 2
free solo tn 2

About the Campaign

Professional rock climber Alex Honnold attempts to conquer the first free solo climb of famed El Capitan's 900-metre vertical rock face at Yosemite National Park.

Impact Goal

Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.

STRATEGY

1
Conduct targeted outreach to schools across 15 cities.
2
Organize field trips including ticket purchases and bus rides, for thousands of students.
3
Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.

RESULTS

5,040
students and young people saw the film
Field trips were organized for over 5K students and educators
With the inclusion of field trips, Free Solo set a documentary record at the box office for opening weekend
Showcased National Geographic’s commitment to inspiring young adults to pursue their goals, no matter the obstacles

Watch the Trailer

Play Video

Other Campaigns

Increase awareness and views of the Fire of Love feature documentary via educational screenings and empower youth, including those not traditionally drawn to sciences, to pursue studies, careers, and hobbies in STEAM-related fields.

Develop a nation-wide impact campaign in collaboration with Smithsonian Channel and Harpo Productions around The Color of Care documentary to address racial inequities in healthcare targeting medical schools and areas with the poorest resources and healthcare access and high COVID-19 death rates.

Picture Motion Campaigns

PO Box 696

New York, NY 10029

OTHER

Join the Picmo Community

Say Hello

© 2024 Picture Motion

© 2024 Picture Motion