LFG

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full_LFG2_1920x1080

Impact Goal

This campaign aimed to raise awareness and engagement around gender disparities throughout all stages of a woman’s life utilizing the movie, LFG, as a tool for further discussion, awareness, and collective action. We sought to empower and educate audiences to support female athletes at all stages - from kids to professionals.

STRATEGY

1
Activate institutions, teams, and corporations to take meaningful steps towards gender equity and work, investment, and valuing of women athletes through promotional support on social media platforms.
2
Host a screening tour that distributes the film to young students, athletes, educators, professionals, and support impactful panel discussions with women leaders, educators, policymakers, & pioneers.
3
Educate the public about the challenges women and girls face through the creation and distribution of digital resource materials, creation of a digital impact hub, and a supplementary discussion guide.

RESULTS

4,000
Total event attendees
73
total grassroots screenings.
50+
Partners, Hosts, or Attendees who signed up to stay in touch with the overall campaign after watching LFG
315
Post-Screening Surveys Completed
1.1M+
Social following of promotional partners
1.6k
Toolkit uses, social posts, digital actions, resource material downloads

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© 2022 Picture Motion

© 2022 Picture Motion