About the Campaign
The Story of Plastic takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our planet and the people who inhabit it. Spanning three continents, the film illustrates the ongoing catastrophe: fields full of garbage, veritable mountains of trash, rivers and seas clogged with waste, and skies choked with the poisonous emissions from plastic production and processing.
Impact Goal
Encourage global conversations about the role of big business in perpetuating the plastic pollution crisis, while also connecting audiences to the film’s movement partner, Break Free From Plastic, to take action towards a plastic-free world.
STRATEGY
1
Engage Picture Motion’s environmental activist network of nonprofits, universities, high schools, and community stakeholders to host screening events and join the Break Free From Plastic movement.
2
Collaborate with the film team's movement and nonprofit partners to facilitate a worldwide screening tour.
3
Develop virtual distribution programs and assets for hosts to access with the film to aid in guiding vital conversations, while social distancing.
RESULTS
50,000+
Virtual grassroots screening attendees
1,373
virtual screenings and panels were hosted in 86 countries speaking 33 languages with a total estimated grassroots audience of 50,000+ activists, educators, and community members
2
marquee screenings were executed for the film’s funders and nonprofit partners, such as 350.org, via Picture Motion’s virtual screening room
146
total screenings were hosted on Earth Day and World Oceans Day
1,173
potential new members of the Break Free From Plastic movement
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