The Territory

Neidinha Bandeira appears in The Territory by Alex Pritz, an official selection of the World Cinema: Documentary Competition at the 2022 Sundance Film Festival. Courtesy of Sundance Institute.

All photos are copyrighted and may be used by press only for the purpose of news or editorial coverage of Sundance Institute programs. Photos must be accompanied by a credit to the photographer and/or 'Courtesy of Sundance Institute.' Unauthorized use, alteration, reproduction or sale of logos and/or photos is strictly prohibited.
Neidinha Bandeira appears in The Territory by Alex Pritz, an official selection of the World Cinema: Documentary Competition at the 2022 Sundance Film Festival. Courtesy of Sundance Institute.

All photos are copyrighted and may be used by press only for the purpose of news or editorial coverage of Sundance Institute programs. Photos must be accompanied by a credit to the photographer and/or 'Courtesy of Sundance Institute.' Unauthorized use, alteration, reproduction or sale of logos and/or photos is strictly prohibited.

About the Campaign

THE TERRITORY provides an immersive on-the-ground look at the tireless fight of the Indigenous Uru-eu-wau-wau people against the encroaching deforestation brought by farmers and illegal settlers in the Brazilian Amazon. With awe-inspiring cinematography showcasing the titular landscape and richly textured sound design, the film takes audiences deep into the Uru-eu-wau-wau community and provides unprecedented access to the farmers and settlers illegally burning and clearing the protected Indigenous land. Partially shot by the Uru-eu-wau-wau people, the film relies on vérité footage captured over three years as the community risks their lives to set up their own news media team in the hopes of exposing the truth.

Impact Goal

Increase positive awareness and views of The Territory feature documentary via activating students, communities, and relevant organizations toward conversations and action around Indigenous rights and land conservation.

STRATEGY

1
Identify a diverse range of U.S. based schools, communities, and grassroots partners to drive organic support and equip them to host digital and IRL grassroots screening events and activations to engage international, national, and local organizations and audiences.
2
Empower audience engagement and education with social content and discussion materials.
3
Develop an impactful discussion guide and screening toolkit to support community education and pre and post screening conversations.

RESULTS

61
Total Grassroots Screenings
10,188+
Audience Across Educational Screenings
6,174
Clicks and Downloads Across Digital Assets

Watch the Trailer

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Other Campaigns

Develop an impact campaign targeting young adults, families and teachers, and organizations, to increase awareness around the issues facing today’s youth–notably mental health and wellness, racism, sexism, disability, toxic masculinity, depression, and anxiety–and encourage them to utilize the whole series or individual episodes in their work and share with their communities.

Foster conversations about civic engagement and uplifting Black candidates and candidates of color; and activate youth networks to get out the vote.

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© 2024 Picture Motion

© 2024 Picture Motion